The Devour Mission

We connect curious travelers with local food and people in a way that helps culture thrive.

Our Why

Our cities are changing at an alarming rate.

We’re seeing them blend together as family-run businesses and iconic places continue to disappear. And with them we lose the stories, recipes, and soul that makes each place unique.

One of our former partners, Mario, recently closed Madrid’s oldest grocery store

Travel is about immersing yourself in local culture. And there’s no better way to do that than through food! Food brings people together, no matter where you’re from or what language you speak.

We crave food and travel experiences with a true sense of place. We fear a world where you can’t tell the difference between Paris and Barcelona. Our hearts jump at the adventure of a tapas crawl in historic Madrid, and at our first taste of a Parisian baguette. These are the moments we feel truly connected to the soul of a destination, and not a watered down version of  it.

Our Story

It all began at a traditional market in the center of historic Madrid. The first Devour Tour was a deep dive into Madrid’s vibrant food culture and a way to support the city’s struggling mom and pop shops.

In the height of the economic recession, founder Lauren Aloise was saddened by the struggling local market, where half of the stalls were shuttered. Her first tours highlighted the difficulties of keeping small businesses relevant in a quickly changing Madrid.

Jesus at his ham booth, one of our first tour stops!

By visiting and befriending local stallholders, Lauren’s first “Devourers” saw a different side to the city, and vendors were eager to share their stories and expertise with curious guests. As the tours have expanded—from walking wine tastings in Barcelona to flamenco feasts in Seville—the heart and soul has always stayed the same. We want to help local culture thrive, no matter where we are.

Our Friends You’ll Meet On Tour

Rosa Tosca Restaurant Owner
“Without rent controls, so many emblematic places are closing, and everything is starting to look the same,” Rosa says. “We’ve had two tough years. It’s been difficult to meet our expenses. That’s why this tour has been crucial for us.”
Jesús Madrid
Inma, David, Rosa Barcelona
Carmen Barcelona
Antonio & Luís MALAGA
Miguel Seville
Nacho Seville

The Devour Name & Symbol

Devour: to absorb or engross wholly

You can devour food, you can devour literature, you can devour culture—it’s the perfect name for our tours that go far beyond food. Our symbol takes us back to the very beginning, as it’s the ticket you take to wait in line at any traditional market in Spain.

We strongly believe that our local markets are the beating heart of any neighborhood. They are community centers– places where news is shared and gossip exchanged, where people feel a warmth that’s nearly impossible to find in the cold aisles of the nearby supermarket.

Devour Tours is the ticket that connects you with the vibrant local culture in each delicious destination.

What We're Devouring